INSE BEAUTY | BRAND DISCOVERY
If you have ever searched for truly clean, high-performance skincare rooted in Indian tradition, chances are you have come across Purearth. Founded by Kavita Khosa and born in the pristine highlands of the Himalayas, Purearth is one of India's most iconic award-winning natural skincare brands. At INSE Beauty, we are proud to carry Purearth as a flagship collection, bringing this extraordinary brand to conscious beauty seekers across India.
From India's Clean Beauty Ecosystem — Purearth
The Philosophy: Slow, Wildcrafted, Himalayan Beauty
Purearth operates on one deeply held belief: skincare is skinfood. Every product is formulated using wild-harvested botanicals sourced from the Himalayas at altitudes of over 7,000 feet. Handcrafted in small batches at a zero-waste studio — 100% vegan, Leaping Bunny cruelty-free certified, with over 85% certified organic ingredients. No parabens, no sulfates, no synthetic fragrances — just the concentrated intelligence of Himalayan botanicals.
Equal, Ethical, Ecological: The Three Pillars of Purearth
Purearth partners with women's self-help cooperatives in the Himalayas, ensuring fair trade income for marginalised communities. Ten percent of every purchase goes to the Pure Purpose Foundation, supporting sanitation, reforestation, organic farming, and women's health programs. When you buy Purearth, you are co-creating a more equitable and sustainable world.
Must-Try Purearth Products at INSE Beauty
The Wild Rosehip Supercritical Face Oil is Purearth's crown jewel — a Harper's Bazaar award-winning brightening and anti-ageing formula. The Sambac Botanical Essence is a revitalising face mist ideal for a mid-day glow refresh. The Mitti Raw Honey Face Masque combines Himalayan clay with wild raw honey to detoxify and illuminate. For hair, the Kesha Fortifying Hair Oil features Bhringraj and Amla to strengthen follicles. The Bitter Apricot Body and Hair Oil is a multiple award-winner that leaves skin velvet-soft.
Why Buy Purearth from INSE Beauty?
INSE Beauty is India's curated clean beauty destination. We source Purearth authentically, ship pan-India, and present the entire brand alongside India's finest organic luxury labels. Whether building a new ritual or searching for a meaningful gift, shop Purearth at INSE Beauty with complete confidence.
— Shop Purearth at www.insebeauty.com
